You're Paying Zillow $30K a Year
For Leads That Don't Close.
The average agent spends $2,500/month on portal leads with a 2% close rate. That's $30K annually for maybe six deals—while Zillow builds their brand on your listings.
Google's Entity Search is rolling out now. Homes are becoming searchable objects. Agents are being ranked by response time and reviews. The agents who move fast will own the first page. The ones who wait will keep writing checks to Zillow.
Google Is Ranking You Right Now.
Whether You're Ready or Not.
What is Entity Search?
Right now, Google shows you ten blue links. You search "homes for sale in Denver," you get Zillow, Redfin, Realtor.com. The portals win. You pay for scraps.
Entity Search changes the game. Instead of links, Google displays the home itself—photos, price, beds, baths, structured data—directly in search results. And next to every listing: the agent's name, response time, and review score.
This is happening now. Google piloted Entity Search in LA, Miami, Houston, and Denver throughout 2025. National rollout is underway. The ranking factors are already being measured.
Two Metrics Decide Who Wins
01 — RESPONSE VELOCITY
Google measures how fast you respond to inquiries. Not hours. Not minutes. Seconds. Agents who respond in under 60 seconds get priority placement. The ones who take 4 hours to check their email disappear.
02 — TRUST SIGNAL DENSITY
Review count, recency, sentiment, transaction volume, years in business. Google aggregates public trust signals into a single authority score. If you're not actively building digital credibility, you're invisible.
Three Infrastructure Layers.
One Competitive Moat.
Most agents think they need "better marketing." They don't. They need infrastructure—the backend systems that turn leads into closed deals at scale. This is what separates $200K producers from $2M producers.
Velocity
The Sub-60-Second Response Engine. When a lead hits your website at 11:47 PM, they get a response at 11:47 PM. Not a form confirmation—a conversation. Our AI concierge qualifies intent, answers property questions, and books showings while you sleep.
Google's Entity Search will measure this. We make sure you win.
Velocity Details
Trust
The Review Capture Protocol. We don't hope for reviews. We engineer them. The reviewSNIPER system triggers within 2 hours of closing—when satisfaction peaks and the experience is fresh. One tap from SMS to published review.
Your review velocity becomes your ranking velocity.
“The most professional transaction I've experienced. Responded instantly, knew the market cold, made the whole process seamless.”
Trust Details
Capital
The Qualification Firewall. Before anyone gets on your calendar, they answer three questions: Are you pre-approved? What's your timeline? Are you working with another agent?
No more driving across town for a “buyer” who can't get a loan. Every tour is transaction-ready.
Capital Details
Limited Alpha Access
We're onboarding 12 agents per market. Applications close when spots fill. If you're serious about owning your market, this is your window.
WHO THIS IS FOR
Solo agents and teams doing $500K+ in GCI who want infrastructure, not marketing fluff. If you're willing to invest in long-term competitive advantage, this is for you.
WHO THIS ISN'T FOR
Part-timers looking for a quick fix. Agents who want "more leads" instead of better systems. Anyone expecting overnight results without doing the work.
WHAT HAPPENS NEXT
Submit your application. We'll review within 24 hours. If it's a fit, we'll schedule a qualification call to walk through the system and answer technical questions. No generic sales pitches.